Molton 50 Flagship Store: Commercial Store Design by G R Design Studio

Molton 50 approached G R Design Studio to create their flagship chocolate truffle store in Cheltenham a striking destination that combines boutique retail with café culture. The space needed to set the tone for future rollouts across the UK and internationally, offering a sophisticated yet welcoming environment where their luxury chocolate truffles could shine.

The Brief

The client wanted a space that:

• Showcased their artisan chocolate truffles as the hero product.

• Offered an inviting café-style atmosphere for customers to relax and linger.

• Reflected the premium positioning of Molton 50 and the wider group’s ambitious growth strategy.

• Delivered a design model that could be replicated across future flagship locations.

The Transformation

Before we began, the space was a neutral shell with no personality plain walls, basic flooring, and minimal lighting.

We reimagined it into a high-end retail and hospitality space with layered lighting, crafted finishes, and statement design details, transforming it into a destination in its own right.

Our Design Approach

Our design concept was built around three key pillars:

1. Atmosphere & Experience

   • Warm, layered lighting to create intimacy.

   • Statement pendants for texture and focal points.

   • Illuminated organic feature wall, inspired by molten chocolate.

2. Product as Hero

   • Floating shelves with concealed lighting to display products like gallery pieces.

   • Glass domes and crystal vessels to elevate the truffles as treasures.

3. Seating & Flow

   • Flexible front-of-store seating for passers-by.

   • Café tables and banquette-style seating encouraging exploration.

   • A striking coffee bar with backlit shelving as the main focal point

The Result

The completed flagship store is a sophisticated blend of boutique retail and café culture, perfectly aligned with Molton 50’s vision.

• Window seating that draws customers inside.

• A glowing feature counter and illuminated shelves that reinforce brand identity.

• Rich textures and warm tones that create a multi-sensory experience.

  
  

The store is now not only a place to enjoy chocolate but a destination that embodies the Molton 50 brand story and sets a new standard for artisanal retail in the UK.

 At G R Design Studio, we are proud to have partnered with Molton 50 to transform their Cheltenham flagship into a destination store that blends indulgence, design, and experience. From concept to completion, our goal was to create a space that celebrates the craft of artisanal chocolate while delivering a design blueprint ready to scale internationally.

Looking to transform your retail or hospitality space into a flagship destination that captures your brand’s story and elevates the customer experience?

👉 Get in touch with G R Design Studio today to bring your vision to life.